China Market Entry
“With a population nearing 1.5 billion and a land mass similar to the United States, China’s sheer size and scale presents challenges distinct from other markets.”
Maybe you’ve been thinking about China for a while. Maybe you’ve been hearing about all the opportunities China market offers. Or maybe you haven’t heard anything, and are just now thinking – is there a market for my product or service in China?
For a long time now, manufacturers and others have thought of China as a place to have goods manufactured inexpensively – as well as a place to offshore software development. However, in the last few years, rising incomes, rapidly changing demographics, increased consumer spending and a slowly opening business environment have all helped to make the Chinese market more attractive to Western businesses. Additionally, rapid urbanization is also a big driver for the growth of consumer spending. At the same time, declining sales in home markets have suggested that US and European companies should place China in their global growth strategy.
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