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The rise of self-destructive messaging… Snapchat, Tinder, iMessage (iOS8)

Ever since Snapchat spurned the $3 billion acquisition offer from Facebook last November, a lot companies seem to try  to jump on the ephemeral messaging bandwagon. Who would have thought that self-destructive messaging will become an actual thing, that fast, and that so many people are actually very interested in it.

At first, there was Snapchat. Snapchat is what everyone associates with self-destructive messaging… at least for now. Because other companies are catching up. Only last week, Apple introduced iOS8 at its yearly WWDC in San Francisco. The new iMessage release coming this fall will have a Snapchat-like feature. Users will be able to “keep” a messages before they self-destruct. Sounds familiar? It does.

Yesterday, the dating app Tinder introduced a new feature that lets its users post “moments”, which guess what… self-destruct within 24 hours. Tinder also added editing capabilities to its moments, which makes the Tinder version look even more like Snapchat.

As a Tinder and Snapchat user I have to say that it does make sense for Tinder to add a function that self-destructs pictures. I personally never give my phone number to a match before I’ve met that person and I feel certain that they’re legit. I do give away my Snapchat handle though, since with the new Snapchat release they added an option to sent text messages. For me as a user of both, that new feature in Tinder is a great value add and fulfills its purpose.

Snapchat claims that its users sent over 700 million snaps daily (won’t disclose its actual user base) , whereas Facebook reportedly sees 350 million photos uploaded each day from its worldwide audience of more than 1 billion users, and Instagram’s 150 million users upload around 50 million photos each day. The messaging market is huge, so why wouldn’t the ephemeral messaging market be?!

And Facebook is reportedly working on a Snapchat competitor as well.

I’m excited to see who else will try to incorporate ephemeral messaging into their strategy, because it seems like the right time is now. It will be interesting to see if this trend will just move along the trend of big data and it’s implications on privacy and I guess we will see how it will be used by it’s intended audience the latest this fall, when Apple releases iOS8 and ephemeral messaging will be instantly available to a mass audience.