Symbio launches in-vehicle infotainment services; joins GENIVI Alliance

Symbio, a third-party product development firm, is offering In-Vehicle Infotainment (IVI) services and has also joined the GENIVI Alliance.

According to a recent Automotive Infotainment Systems Market Tracker report by Richard Robinson, principal analyst at iSuppli, as the market recovers from 2010 the desire for connectivity and the explosion in personal entertainment devices will drive the next generation of delivery and broadcast formats in vehicles, creating new opportunities for tier 1/OEM relationships as well as for the silicon and software suppliers that serve this market.

IVI is one of the most challenging fields in the automotive space. It encompasses automotive infotainment products and services including music, news, Internet and multimedia, navigation and location, and telephony. The GENIVI Alliance was formed as a result of the auto industry recognizing that infotainment expectations are set by the major consumer sector players.

Symbio’s advanced software developers and product engineers help meet automotive infotainment development challenges with cutting edge graphics and multimedia integration into vehicle hardware systems for superior consumer experiences. Symbio provides lightweight high performance tool chains to help ensure the quality of the user experience and safety of in-vehicle infotainment systems by enabling User Interface (UI) designers to prototype their UI/HMI (Human Machine Interface) or instrument visual design in an emulator environment. Symbio’s tool chains also provide robust graphics acceleration.

Symbio’s mobile and consumer electronics expertise in software integration and user interface implementation brings added innovation and capabilities to the GENIVI Alliance as the interaction between automotive and consumer is a key factor in competitive product development.

“Symbio’s goals for companies developing IVI equipment and software are in lock step with GENIVI,” said Jacob Hsu, CEO of Symbio. “By aligning our services with the open and scalable GENIVI platform, we help accelerate the pace at which new automotive applications can be developed and reduce costs. With Symbio’s IVI services, engineers and designers can focus on critical safety issues and the user friendliness of the system, instead of spending valuable development time on graphics, multimedia integration, optimization and implementation of tools.”

Symbio’s IVI services include:

• Software development
• Software integration
• User interface and user experience implementation
• Software testing and quality assurance
• Technical consultation on the implementation of user interfaces
• Test and measurement systems
• Training on multimedia and graphics technologies and tool chains